top of page

Privacy Policy

This Privacy Policy (“Policy”) applies to www.rlretail.com and RL Retail (“Company,” “we,” “our,” or “us”). It governs the collection, use, disclosure, and protection of data obtained through your interaction with the Company’s website. For purposes of this Policy, unless otherwise specified, all references to the Company include www.rlretail.com. By accessing or using our Site, you consent to the data practices described in this Policy.

Our website functions as an e-commerce platform, enabling customers to browse, purchase, and interact with a variety of products and services. Protecting the privacy and security of our users is a matter of great importance to us, and we encourage you to carefully review this Policy in full to understand how your information is collected, managed, and safeguarded.

 

California Consumer Privacy Act and California Privacy Rights Act

If you are a resident of California, you are afforded additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA). These laws provide the following rights:

  • Right to Know – You may request detailed information about the categories and specific pieces of personal data that we collect, use, and share.

  • Right to Delete – You may request the deletion of personal information we maintain, subject to legal exceptions.

  • Right to Correct – You may request the correction of inaccurate personal information.

  • Right to Opt-Out – You may direct us not to sell or share your personal data for targeted advertising purposes.

  • Right to Restrict Sensitive Data Use – You may limit our use of sensitive personal information to only those purposes necessary for providing services.

  • Right Against Retaliation – We will not discriminate against you for exercising your privacy rights.

Requests to exercise these rights can be submitted directly to the Company using the contact information provided at the end of this Policy.

 

Collection of Personal Information

To provide our services effectively, we may collect personally identifiable information, including but not limited to:

  • First and last name

  • Mailing address

  • Email address

  • Telephone number

When you purchase products or services, we also collect billing details such as credit card information, strictly for the purpose of completing your transaction.

You may also voluntarily provide personal information in a variety of contexts, including but not limited to:

  • Creating and managing an account,

  • Entering contests or promotions,

  • Signing up for offers from third-party partners,

  • Communicating with us by email,

  • Submitting payment information when making a purchase.

We may also collect non-personal data, such as demographic details or aggregated usage statistics, which may be used to improve our services. Please note that information you disclose on public message boards or communication forums may be collected and used by others beyond the Company’s control.

 

Use of Personal Information

We use your information to:

  • Operate, deliver, and improve the services you request.

  • Communicate with you regarding your account, purchases, and inquiries.

  • Fulfill contractual obligations, including billing, collections, and customer support.

  • Provide updates about changes to our services or policies.

  • Recommend products, services, or promotions that may interest you.

  • Fulfill any other purpose explicitly described when you provide the data.

Additionally, we may use your information to contact you about new offerings from RL Retail and its affiliates, provided such communication is consistent with applicable privacy laws.

 

Sharing Information with Third Parties

RL Retail does not sell, rent, or lease customer lists to third parties.

However, we may share personal information with trusted service providers who assist us in performing essential business functions, such as:

  • Statistical analysis,

  • Email and postal mail delivery,

  • Customer support services,

  • Order fulfillment and shipping.

These third parties are contractually required to protect your information and are prohibited from using it for any purpose other than the service they are engaged to provide.

We may also disclose your information if required by law or in good faith belief that such disclosure is necessary to:

  1. Comply with applicable laws or legal processes.

  2. Protect and defend the rights, property, or safety of the Company.

  3. Act in urgent circumstances to protect the personal safety of users or the public.

 

Tracking User Behavior

The Company may monitor and analyze user activity to understand which pages and services are most frequently accessed. This behavioral tracking allows us to tailor content, improve user experience, and provide targeted recommendations or advertisements relevant to user interests.

 

Automatically Collected Information

We may automatically collect certain technical data about your device and browsing behavior, including:

  • Internet Protocol (IP) address,

  • Browser type and version,

  • Domain names,

  • Access times,

  • Referring website addresses.

This information is used to ensure the functionality and quality of our services, as well as to compile aggregated statistics about Site usage.

 

Use of Cookies

Our Site may employ cookies—small text files placed on your device by a web server—to enhance your online experience. Cookies serve several purposes, including:

  • Remembering login details and user preferences,

  • Storing billing and shipping information,

  • Facilitating navigation and personalization,

  • Improving the speed and efficiency of interactions with the Site.

Most web browsers automatically accept cookies; however, you can modify your browser settings to decline them. Please note that declining cookies may reduce the functionality of certain Site features.

 

Security of Your Personal Information

The Company uses industry-standard security practices, including Secure Sockets Layer (SSL) protocol encryption, to protect sensitive data such as credit card information during transmission.

While we implement robust measures to safeguard your data, no transmission over the Internet or wireless network can be guaranteed as completely secure. You acknowledge that:

  1. There are inherent risks associated with data transmission online.

  2. We cannot guarantee the absolute security of information exchanged with our Site.

 

Right to Deletion

Subject to certain legal exceptions, you have the right to request deletion of your personal data from our records, as well as from the records of our service providers. Requests can be submitted by contacting us at rafeleigh3@gmail.com.

We may deny a deletion request if retaining the information is necessary to:

  • Complete a transaction or fulfill contractual obligations,

  • Detect or protect against malicious or fraudulent activity,

  • Debug and repair system errors,

  • Exercise or protect the free speech rights of you or another consumer,

  • Comply with legal obligations,

  • Conduct scientific, historical, or statistical research in the public interest, provided proper safeguards are in place,

  • Or for other lawful uses reasonably aligned with your relationship with the Company.

 

Children Under 13

We do not knowingly collect personal information from children under the age of 13 without verifiable parental consent. Parents or guardians who believe their child may have provided personal data to the Company without authorization should contact us immediately, and we will take steps to delete such information.

 

Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us at:

RL Retail
Tooele, Utah 84074
Email: rafeleigh3@gmail.com
Phone: 385-224-4905

Effective Date: August 14, 2025

bottom of page